Today, adidas and adidas Soccer officially unveil brazuca, the official match ball of the 2014 FIFA World Cup in Brazil. Crafted for every player on the field, the revolutionary brazuca features six
Kanye West to adidas is super official. While The Three Stripes have remained quiet during Kanye’s recent radio run and talks of signing his deal, an official statement spotted at Complex confirms that adidas and West will be kicking it come the new year:
“For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”
We’ve given our take on why the Kanye West and adidas partnership makes sense, but what it entails still awaits. Stay tuned to Nice Kicks for more updates on Ye’s adidas deal.
Yeezy season is in fact approaching, but as we now know, it will not be Air Yeezy season. Yesterday, Kanye West turned the sneaker world upside down by announcing a partnership with adidas. While West has had sky high success moving units with Nike and Louis Vuitton, this new deal with the Three Stripes is said to include footwear and extend into apparel. Though the “Red Octobers” may be a thing of the past, no longer on launch calendars or sofas, this pairing with adidas has great potential for fans of Kanye, footwear and fashion. Here are ten reasons why.
adidas Originals has big plans for the return of the Stan Smith, including the release of this limited edition Stan Smith watch set. The set celebrates the former #1 tennis player with a white face with accents of the iconic fairway green. The 0 at the top of the dial is replaced with “LOVE” as well as 15, 30, and 40 are also highlighted in green.
Customs are quite possibly the new PEs.
We’ve already seen two custom sneakers worn during Opening Week of the 2013-2014 NBA season, and we’re about to see a third in a few hours. Tonight, Los Angeles Lakers forward Wes Johnson will debut his adidas Crazy 8 “Python/Ostrich” Custom on court. The 1-of-1, designed by JBF Customs, is comprised of white ostrich, white python and a touch of grey python above the toe area and on the heel. Johnson will wear this shoe tonight to coincide with the Lakers’ debut of their alternate white uniforms tonight. For detailed information on the actual design and creative process, check out our latest episode of Kicks On Court Weekly Recap in which Wes Johnson and Jake of JBF Customs elaborate on this premium shoe.
Tune in to ESPN tonight at 9:30 PM CDT to see Wes Johnson take to the court in this custom-designed shoe in the Spurs vs. Lakers matchup.
It’s been a while, but we’re back.
Since crowning Derrick Williams the Kicks On Court Champion at last season’s end, a lot has happened in the Kicks On Court world. Players have switched brands, new signatures have been introduced and various Kicks On Court regulars have found new homes within the NBA. The effects of all of these moves were present in Opening Week of the 2013-2014 NBA season, and we have all of the highlights here.
We also have an exclusive first look at an adidas Crazy 8 custom that will be worn tonight, and we catch up with recent Jordan Brand signee Victor Oladipo to discuss everything Michael Jordan.