How Brands are Fostering Consumer Engagement During COVID-19

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The COVID-19 outbreak has caused the world to stop in its tracks. The pandemic’s fallout has led to gyms, pick-up games, marathons, and so much more either be delayed, canceled, or postponed until further notice. While brands, retailers, and athletes are donating funds and raising awareness, some of the biggest sneaker brands are stepping up in a different way to keep morale high.

adidas, Nike, and Under Armour are just a few who are restructuring their online presence to help consumers stay active and engaged. Take a look below. How are you staying active during Coronavirus? Let us know on social media.


The Three Stripes has cultivated an entire program with its athletes, designers, and more. The #HomeTeam campaign features a little bit of everything for everyone with exclusive content. The effort compiles workouts, exclusive interviews with the one and only Jon Wexler, and more.


Nike Run Club’s audio-guided runs have seen more than 10 million plays. NRC also saw a dramatic increase of users with 1 million new runners with more women and younger runners joining since March. Nike also made its Nike Train Club premium free with workouts, nutrition tips, and overall wellness advice.

Nike Run Club

The SNKRS app has also integrated more storytelling components with KickCheck, What You Got, and Classic Catalogs that highlight every corner of the sneaker community in a different light.

SNKRS Classic Catalogs
SNKRS KickCheck

Under Armour

CEO Patrik Frisk reports that Under Armour runs are skyrocketing. Since March, the number of runners on its MapMyRun app is up 275%. The record of single day users was broken six times in that same time frame.

“While many things are on lockdown, inspiration, wellness, and fitness are most certainly not on quarantine,” said Frisk, according to Jess Golden of CNBC.

Image via Engadget

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