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10. Air Jordan XVIII (2002)
Despite coming out of retirement once again, and ultimately changing teams, the cache within Air Jordan commercials didn’t waver as the “What is Love” campaign for the Air Jordan XVIII began back in 2002. Building upon nostalgia, Michael is seen reminiscing on his prior accomplishments while continuing to gaze towards the future within his NBA career. Albeit a short future, but nonetheless, this is still a strong ad.
