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12.Nike Basketball “The Redeem Team” (2008)
Back in 2008, optimism was high as the newly selected U.S. Men’s Basketball team looked to rectify a disappointing performance during the 2004 Olympic games in Greece. With the 2008 Olympic Team entitled the “Redeem Team”, Nike unveiled a brilliant campaign that featured the the late great Marvin Gaye singing his iconic 1983 rendition of the National Anthem along with various clips of the redeem team.
