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4. LeBron James Nike Zoom Generation “Soul Of The Game” (2004)
With Nike pumping 90 million-dollars into then rookie phenom LeBron James, many basketball fans and sneakerheads alike knew that an eventual signature line was bound to happen. With the impending release of the Nike Air Zoom Generation, Nike rolled out the red carpet to unveil a memorable television spot involving LeBron James and the late, great Bernie Mac.
