Watch The Toes: A History of Kanye & Jay-Z’s Sneaker Ventures

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New Jay

Shoe: Reebok S. Carter B-Ball III
Year: 2008

Four casual models led to a basketball line of the same surname. While most of the court Carters were midtop mocks, the BB 3 was performance driven and endorsed by then-Knicks guard Jamal Crawford. Jay even wore the shoe in the classic MTV interview with Nas.

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