Watch The Toes: A History of Kanye & Jay-Z’s Sneaker Ventures

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Welcome to the Label

Shoe: Roc-a-Fella Records x Nike Air Force 1
Year: 2004

After Jay-Z faded to black and “retired”, Nike blessed his and Dame Dash’s record label with their own pair of Uptowns. The infamous white on whites were stamped with the Roc-a-Fella logo dropping sans chain and contract. Big chips are needed for a chance to walk in Jay’s 10.5s for a minute and a half.

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