Watch The Toes: A History of Kanye & Jay-Z’s Sneaker Ventures

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That’s My Kicks

Shoe: Nike Air Yeezy
Year: 2009

Ye’s first signature sneaker stomped the masses captivating bloggers, forum kids, hipsters, and street cats alike. Designed by West with help from Mark Smith, the shoe won the approval of rappers, athletes, and even Tinker Hatfield. All three colorways sold out in record time causing campouts and outrageous eBay up-charges.

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