Watch The Toes: A History of Kanye & Jay-Z’s Sneaker Ventures

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Kick Off

Shoe: Reebok S. Carter
Year: 2003

2003 was a big year for big bro. The Black Album dropped and the presumed post-rap career was started with a Reebok deal. Gucci inspiration kicked off the line on the well laced intro. The first batch kept it classy and limited while later runs relied on MLB logos and a Kanye co-sign.

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