Throwback Thursday: Nike Air Max Penny 1

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Lil’ Penny

Penny Hardaway and Lil’ Penny

With the launch of the Nike Penny line came the introduction of a rambunctious and comical, replica doll,  Lil’ Penny. Narrated by Chris Rock, this innovative marketing concept allowed the Penny line to gain immense credibility as this doll provided some classic marketing campaigns for the Nike Air Max Penny 1 and additional models of the aforementioned line.

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