Nike Air Max Penny 1

In 1995, Nike unveiled the Nike Air Max Penny 1, a shoe that featured innovative Air Max cushioning in big fashion. This inaugural model would commence what would ultimately become one of the more iconic Nike Basketball lines ever produced.

With the launch of the Nike Penny line came the introduction of a rambunctious and comical, replica doll,  Lil’ Penny. Narrated by Chris Rock, this innovative marketing concept allowed the Penny line to gain immense credibility as this doll provided some classic marketing campaigns for the Nike Air Max Penny 1 and additional models of the aforementioned line.

The Penny 1 returns to the Nike Retro lineup as one of the most beloved hoops shoes of the 1990’s.

Nike Air Max Penny 1 magazine advertisement (1995)
Nike Air Max Penny 1 magazine advertisement (1995)

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