NBA Journeymen: A History of Brand Switching

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Hakeem Olajuwon

Player: Hakeem Olajuwon

Brands/Tenure: Etonic (84-89), LA Gear (90-95), Spalding (95-99), Nike (2000-02)

Best shoes with each brand: Etonic Akeem, LA Gear Unstoppable, Spalding Hakeem the Dream

The Dream was one of the first players to jump around brands. He released famous signatures with Etonic and LA Gear but really made history when he switched to Spalding creating a new market. After the average price of signature sneaks eclipsed the $100 mark Olajuwon was inspired to endorse a $35 shoe that working class families could afford. Nike outfitted him during the twilight of his career but sneaker lovers will always remember him for his lovable low price kicks.

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