NBA Journeymen: A History of Brand Switching

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Vince Carter

Player: Vince Carter

Brands/Tenure: Puma (99), adidas (00), AND1 (00) , Nike (00-Present)

Best shoes with each brand: Puma Vinsanity, AND1 Tai Chi, Nike Shox BB4, Nike Shox VC

Before Y2K Puma had a decent stake in the basketball market. They were providing uniforms and apparel for some of the leagues more popular teams (playoff caliber Knicks, AI’s Sixers) and also had the leagues hottest rookie. VC signed a ten year multi million dollar contract with the brand to start his career, but the tenure was short lived. Carter claimed that his shoes didn’t fit right and that the Vinsanity was not a true signature. A lawsuit was filed and Vince would be seen wearing adidas the next season and AND1 most famously in the 2000 Slam Dunk Contest. The 2000 Sydney Summer Olympics would see him switching camps to Nike and famously debuting the Shox BB4. Since then Carter has been the posterboy for the Shox line.

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