NBA Journeymen: A History of Brand Switching

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Kobe Bryant

Player: Kobe Bryant

Brands/Tenure: adidas (96-02), Nike (04-Present)

Best shoes with each brand: adidas EQT Elevation, adidas KB8, Nike Huarace 2k4, Nike Hyperdunk, Nike Zoom Kobe IV

Before even playing in an NBA game, Kobe signed a 6-year, $48 million deal with adidas. The brand would put Kobe in exclusive models as early as his rookie year and start using his initials and name soon after. After six years with the Three Stripes Kobe would elect to move on and become a sneaker free agent. Many brands pursued him, seeing Kobe in everything from Converse Weapons to Reebok Questions to Air Jordan PEs. He would sign with Nike in 2004 where he would get his own line and endorse many successful models.

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