NBA Journeymen: A History of Brand Switching

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Jason Kidd

Player: Jason Kidd

Brands: Nike (94-03), Jordan(03-05), Nike (05-08), PEAK (08-Present)

Best Shoes with each brand: Nike Zoom Flight 5, Nike Zoom Flight Kidd, Air Jordan 13 PE

Having already appeared in Nike ads as an NCAA All-American at Cal, J-Kidd joined the Swoosh’s payroll upon entering the L in 1994. He was chosen as the leader of the “Revolution” for Nike’s new basketball campaign and the poster boy for Zoom Flight. Over his years with Nike he’d have multiple signatures and a host of PEs. While in New Jersey Kidd spent some time rocking team and PE Jordans although it’s uncertain whether he was a member of JB. He went back to the wearing Nike and even breaking out some of his own retros. Unexpectedly he jumped ship and signed with Chinese brand PEAK who continues to outfit him as a Maverick.

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