NBA Journeymen: A History of Brand Switching

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Dwyane Wade

Player: Dwyane Wade

Brands/Tenure: Converse (03-09), Jordan (09-12), Li-Ning (12-Present)

Best shoes with each brand: Converse Wade, Converse Wade 1.3, Air Jordan 2010, Jordan Alpha 1, Jordan Fly Wade 1 & 2

D-Wade was among a host of rookies including Kirk Hinrich and Chris Bosh that were selected to re-brand Converse basketball in 2003. Flash proved a great pick being incredibly marketable and having a hot start to his career. After a few signatures Converse even went as far as to brand his alma matter Marquette in his shoes. Wade became unsatisfied with the efforts of Converse and decided to take his brand global. He signed with Jordan Brand in 2009 and became the first athlete other than MJ to carry the signature Air Jordan line. After a few strong shoes and seasons with JB, D Wade shocked the world and signed with Li-Ning.

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