Just moments ago, Lonzo Ball unveiled the first shoe by Big Baller Brand – the ZO2: Prime, in a video interview with SLAM Magazine.
The shoe is the first signature shoe created by an athlete to release before being drafted into a professional sports league, let alone playing a single minute in a game. Over the past couple of months, Lonzo Ball’s father, LaVar Ball, has been making many headlines about the future of his son and his brand – Big Baller Brand. At one time, LaVar publicly stated that he was seeking a $1 Billion contract for his three sons, two of whom were still in high school, for ten years.
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The shoes were just posted online for sale at BigBallerBrand.com with a listed price of $495 for sizes 8-13.5 and $695 for sizes 14 and 15. The shoes are being offered as a limited pre-order, with an expected ship date to be on November 24, 2017.
Autographed versions of the shoe are also available for $995 – $1195, based on size, and feature a clear display case. Big Baller Brand also is offering slides for $220.
Video and lead photo by SLAM.