Lift Off: A History of Nike LeBron Signature Launch Colorways

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Nike LeBron 8 “South Beach”

Release Date: 10/16/2010

All the emotions surrounding LeBron’s choice to leave the Cavaliers for the Miami Heat led Nike to draft up a bold colorway to present King James as a resident of Florida. Clearly one of Nike’s more aggressive moves, if the initial release of the LeBron 8 was a message from Nike and LeBron to the rest of the world, it would loudly stated, “Miami, the King has arrived.” The Nike LeBron 8 “South Beach” release kicked off of the eighth signature sneaker release from Nike and King James, and features a palette of filament green, pink flash, and retro teal set to mimic the color pallet of Miami Vice.

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