The Evolution of the Swoosh on LeBron James’ Signature Sneakers

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Nike Air Max LeBron VII

The LeBron VII’s Swoosh was contemporary and remindful of Nike’s classic silhouettes. The transparency of the outlined Swoosh visibly shed light on Nike’s then-new technology, Flywire, which was a first. As for the position, it began in the middle of the side panel and tailed off at the center point of the heel, much like the Air Force 1 and the Dunk.

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