The Evolution of the Swoosh on LeBron James’ Signature Sneakers

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Nike Zoom LeBron VI

The Zoom LeBron VI marked a return to broad, bulky branding thanks to Ken Link’s design. Similar to the Generation, the Swoosh is placed in the standard side panel position on the lateral side. This is the start of Nike’s aggressive Swoosh branding on LeBron’s line, as it features a protruding, bulged-out logo that takes up the entire sides of the shoe.

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