The Evolution of the Swoosh on LeBron James’ Signature Sneakers

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Nike Zoom LeBron II

Size: Unlike the Air Zoom Generation, Nike opted for a lengthier Swoosh on LeBron’s second signature shoe. The “NIKE” branding is reminiscent of the brand’s vintage silhouettes, such as the Big Nike, Blazer and Dynasty and also gives the LeBron II a distinctive element. Nike has always made use of the velcro strap for branding purposes. From the Nike Air Revolution to the Zoom KD IV, the strap, whether ankle or mid-foot, has always served as a branding opportunity as much as a tool for lockdown and support. Here, the Swoosh and lettered branding appear on the strap, which makes the Swoosh more visible than ever. 

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