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Nike MAG

Nike Mag

"This project is exciting to me because it brings together three very passionate audiences: the Parkinson's community, the sneakerheads and Back to the Future fans." - Michael J. Fox.

A few moments ago, Nike officially unveiled the Nike Air Mag AKA "Marty McFly" shoe. As stated earlier, Nike announced that 1500 pairs of this shoe will be auctioned on eBay, nikemag.eBay.com, with all net proceeds going directly to the Michael J. Fox Foundation. The auction will begin tonight and end on September 18 (150 pairs will be posted on eBay per day for 10 days). The Nike Air Mag has been anticipated for the longest as it first showed its face in the 1989 2015 released film Back to the Future.

Leading up to the release of the Nike Air Mag, a 50 million match grant was given to the Michael J. Fox Foundation by Sergey Brin and Anne Wojcicki; they will match all donations to the foundation, up to 50 million dollars, through the end of 2012. "We wanted to translate the excitement people have for the 'greatest shoe never made' and for the Back to the Future into positive action," said Mark Parker, CEO of Nike. "But the long term objective is to raise awareness so the Foundation can achieve their goal of eradicating Parkinson's disease. The Air Mag is the first rechargeable footwear from Nike were designed as an identical replica to the originals seen in the Back to the Future II movie. Some of the constant elements include the upper contours, the glowing LED panel and the electroluminescent Nike logo in the strap. The Nike Air Mag actually illuminates with the pinch of the "ear" of the high top, glowing for five hours per charge. What are your preliminary thoughts on the Nike Air Mag?

Nike Air Mag Officially Unveiled

Nike Air Mag Officially Unveiled

Nike Air Mag Officially Unveiled

Nike Air Mag Officially Unveiled

Nike Air Mag Officially Unveiled

Tinker Talks Of 2015 Nike MAG Release

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“Are we going to see power laces in 2015? To that, I say yes.” -Tinker Hatfield Marty McFly’s Nikes are coming back in the future. Today, during an appearance at

Nike Air Mag “Black Mag” Custom for Joe Haden

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Usually the Nike Air Mag is the inspiration behind a customized model, but this time it is the canvas. Browns cornerback Joe Haden’s shoe collection is already amazing, but now

Nike Air Command Force “McFly” Custom

Nike Air Command Force "McFly" Custom

The Back to the Future character, Marty McFly? has gained a new life in the sneaker world. The revered Nike MAG was worn by McFly in the second installment of

Nike ?Hypermag? Prototype Custom

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Nike ?Hypermag? Prototype Custom

Nike MAG Custom by Mache

"Nike MAG Custom by Mache"

“Nike MAG Custom by Mache”

In Retrospect: Nike MAG

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In Retrospect: Nike MAG

Nike MAG Makes Cameo on “Pawn Stars”

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Hey now, you’re a Pawn Star.

Complex’s Best Sneakers of 2011: #10 Nike Air Mag

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Agree with the pick? Watch the video and tell us.