Earlier this morning the Michael J. Fox Foundation announced that the Nike MAG draw and auctions have raised $6.75 million for Parkinson’s Research.
The funds were generated both through live auctions in Hong Kong and London and Nike’s The Draw system where fans of the shoe donated $10 for a chance to win a pair of the power-lacing sneaker.
The London auction sold the shoe for roughly $56,800, while Hong Kong’s sale went for much more at $104,000. Additionally, on the last day of The Draw, $10 donations were matched dollar for dollar.
In 2011, the Nike MAG raised $4.7M. Then, Google’s Sergey Brin matched and subsequently raised a total of $9.4M.
— Michael J. Fox (@realmikefox) October 20, 2016