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Nike Basketball

As a pivotal player in the industry, Nike Basketball has lead the way in innovation and design. Signing some of the best players in the NBA including Kobe Bryant, LeBron James, and Kevin Durant, Nike made their presence known worldwide. Using Flywire materials and Hyperfuse construction, Nike Basketball has made not only lighter performance shoes but durable as well.

Nike Basketball “Easter” Collection 2014 Release Date

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The Nike Basketball “Easter” Collection for 2014 has been unveiled, and it includes our first official look at the Nike LeBron 11 Low alongside special colorways of the Nike KD VI and Nike Kobe 9 EM. The Kobe 9 EM features a print inspired by the Easter tradition of dying colorful eggs, while the KD VI takes its cues from yearly Easter egg hunt traditions and Easter iconography. Finally, the LeBron 11 Low draws inspiration from the tradition of wearing your Sunday best, as a clean white upper plays of green accents, which are meant to represent the palm trees of Miami. You can pick up all three pairs from the “Easter” Collection on April 18, when they will launch at Nike.com and select Nike Basketball retailers globally.

Nike Basketball Elite Series “Hero” Collection Release Date

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Nike Basketball’s latest signature-stocked collection celebrates real-life heroes Kevin Durant, Kobe Bryant and LeBron James with special styles of their Elite kicks. Including the Nike KD VI Elite, the Nike Kobe 9 Elite and the Nike LeBron 11 Elite, the Nike Basketball “Hero” Collection features footwear that is designed to the superhuman specifications of KD, Kobe and LeBron. Bright colors and top tech, from Flyknit to Dynamic Flywire and Hyperposite, help set this collection apart, and each shoe will hit shelves on May 9, 2014 at Nike.com and select retailers across the globe. Which pair(s) will you be looking to cop? Let us know in the comment section.

Kobe Bryant Debuts New Nike Kobe 9 Elite Colorway

Kobe Bryant Debuts New Nike Kobe 9 Elite Colorway

Last night, Kobe Bryant, LeBron James and Dwyane Wade attended Duke and Miami’s showdown in the Sunshine State, and Kobe brought a little heat of his own to the court. Bryant was spotted by Lakers Nation wearing a new, mostly white colorway of the Nike Kobe 9 Elite at the game, with the shoe also sporting a bright yellow outsole and black branding. Would you cop this Nike Kobe 9 colorway if it hit shelves? Let us know in the comments section.

Nike Basketball Retail Store in Japan Designed by Specialnormal

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Nike Basketball recently unveiled their own flagship retail spot in Japan, featuring nothing but Swoosh hoops products and Jordan Brand pieces. The store is now the largest Nike Basketball specialty shop in the country, and was built around everything hardwood. Intricately designed by Japan’s own Specialnormal, the space was made to help everyone who walks through the door experience the world of Nike Basketball. Gymnasium smoke brown herringbone flooring, concrete blocks and wooden plate walls house an “Initiative Zone” with a big screen playing the latest highlights when you first walk in. All of the shop’s lights were placed at the exact height of a 10-foot rim, and a half court in house allows visitors to test the products on the spot. Do you wish there was a Nike Basketball shop in your city? Tell us what you think in the feedback box below, and keep scrolling to see the whole Japanese setup.

Nike Basketball Inside Access: Colorway Inspirations

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Nike Basketball has used bright and vivid colorways on their signature models to tell stories and individualize each and every style code. George Gervin‘s Blazers and Moses Malone‘s Air Force

Nike Zoom Crusader Black/Metallic Silver-Vivid Blue

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Nike is back with another Zoom Crusader colorway perfect for the hardwood. The Nike Zoom Crusader Black/Metallic Silver-Vivid Blue features a Hyperfuse upper and lightweight cushioning, making this performance sneaker

Nike KD VI “New Year” iD for Kevin Durant

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Kevin Durant helped OKC take on the Portland Trail Blazers last night in a new Nike KD VI iD created to welcome 2014. This NIKEiD Player Edition Custom makes use

Nike KD VI “Away II”

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The Nike KD VI is going “Away” once again with the release of the Nike KD VI “Away II”. Black, volt and vivid blue serve as the dominant colors on