One third of the upcoming FILA "Ice Blue Steel" pack is a new rendition of the brand's often overlooked silhouette. The FILA The Cage "Ice
The story of Fila's transformation from a textiles company into a leading global designer of high-end sportswear has been one of continual evolution driven by a philosophy of innovation that lies at the heart of their most successful designs. In 1923, the Fila brothers officially established the expanding family-run textile business as a high-quality knitwear manufacturing company, entering into a limited partnership named Maglficio Biellese. Through the years, the business grew beyond the borders of Biella to become a well-known quality knitwear producer for Italy. In 1942, the company merged with the Fratelli Fila company, and by 1972 the company had sales of over one billion lire and a total workforce of more than 250 people. Wishing to further expand the company, Giansevero Fila hired Enrico Frachey as the managing director of the firm in 1968. Frachey shared Fila's vision and it was his creativity and managerial resourcefulness that ultimately transformed Fila into a global sportswear brand.
A century after its humble beginnings, Fila has become synonymous with performance and sophistication. Worn not only by internationally recognized athletes, but the fashion conscious, Fila uses premium fabrics designed to radiate the sophistication of Italian craftsmanship, while allowing maximum flexibility and performance.
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