The FILA 95 “KING” sees Sacramento styling, drawing inspiration from the Kevin Johnson retro campaign. Using a Grant Hill signature for the silo, this pair juxtaposes smooth suede and tumbled
The story of Fila's transformation from a textiles company into a leading global designer of high-end sportswear has been one of continual evolution driven by a philosophy of innovation that lies at the heart of their most successful designs. In 1923, the Fila brothers officially established the expanding family-run textile business as a high-quality knitwear manufacturing company, entering into a limited partnership named Maglficio Biellese. Through the years, the business grew beyond the borders of Biella to become a well-known quality knitwear producer for Italy. In 1942, the company merged with the Fratelli Fila company, and by 1972 the company had sales of over one billion lire and a total workforce of more than 250 people. Wishing to further expand the company, Giansevero Fila hired Enrico Frachey as the managing director of the firm in 1968. Frachey shared Fila's vision and it was his creativity and managerial resourcefulness that ultimately transformed Fila into a global sportswear brand.
A century after its humble beginnings, Fila has become synonymous with performance and sophistication. Worn not only by internationally recognized athletes, but the fashion conscious, Fila uses premium fabrics designed to radiate the sophistication of Italian craftsmanship, while allowing maximum flexibility and performance.
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Celebrating former NBA star and current Sacramento Mayor Kevin Johnson keeping the Kings in the city, FILA has produced a collection of special sneakers commemorating the accomplishment. The FILA “KING” Pack features five of the brand’s most notable models, all dressed in Sacramento Kings colors. Get another look at the models in the on-site images below, and pick up any of the quintet when they release April 3rd.
Kevin Johnson’s jersey number has been retired by the Phoenix Suns, but the latest collection from FILA puts his signature sneaker in a Sacramento Kings colorway. Now the Mayor of Sacramento, Johnson was instrumental in the fight to keep the team in Sacramento this season, and now there are shoes to celebrate. The upcoming FILA “KING” Pack features three of the brand’s most notable models, pairing the iconic 95 and 96 with the KJ7 in Kings black and purple. Get a full look at the trio below, and crown your feet with any of the three when they release April 3rd at select FILA retailers.
Tell FILA what you want, and they will deliver. After receiving rave reviews on their AGENDA capsule collection that included the classic FILA Overpass, numerous requests were voiced for a general release, and the brand has quickly responded. Just weeks later, three new makeups of the retro runner will be available as part of the FILA Overpass “RED” Pack. Coming in a trio of brand color schemes, all-suede uppers compose the models in a premium and classic manor. Offered in red, navy blue, and cream colorways, each element features American accents. Pure white midsoles, gum outsoles, and FILA 93 tags throughout all add detailing to these quick drops, which will become available March 6th for $75 at select retailers, including FILA.com.
On a retro roll, FILA is poised to bring The Stack 2 out of retirement. Coming back complete with a collection dubbed the “RED” Pack, the Stack 2 is styled in an OG colorway based in white leather, while flanked by accents of red and blue. As one of the first to do it, the also sneaker features translucent hits on the outsole. Look for the FILA Stack 2 to land at FILA retailers on March 6th for $100.
One of the brands who will be present at the upcoming Agenda trade show has collaborated with the founders to create the Agenda x FILA Capsule Collection. In preparation for this year’s Las Vegas event, the celebratory pack includes a full kit from head to toe. A bucket hat and wristbands accessorize the outfit, which is composed of Agenda x FILA sweatpants and t-shirt, finished off with a clean rendition of the FILA Overpass Runner. The sneakers feature a black base with suede overlays and grey on the laces and sole, as well as red detailing on the toe cap, inner lining and customized insoles. Check out the collection above, and watch for the Capsule Collection to make its appearance at the inspiring Agenda Las Vegas.
Unveiling the second half of their upcoming “Rising Sun” pack, FILA reintroduces the 96 in an all-new Phoenix Suns-esque colorway. Opting for an alternate color scheme, dark grey nubuck handles most of the retro’s upper, streaked with purple patent leather. As timeless as it’s ever been, the hoops sneaker is lit up with some pop via the orange accents throughout. Releasing alongside the returning FILA KJ7, the “Rising Sun” 96 will land at FILA retailers this Thursday, February 13. Will you be on the edge to cop these kicks? Let us know in the comments.
Buzzing off of the success of the 96′s return, FILA has reached into their vault to bring back the KJ7 in an appropriate Phoenix hometeam “Rising Sun” colorway. It’s official that Kevin Johnson’s signature is back in OG form, sporting a Phoenix Suns color combo. White synthetic leather sets the tone, accented with purple and orange hits throughout. Kicking off a series of upcoming FILA drops, the “Rising Sun” KJ7 is set to release Thursday, February 13 at FILA stockists.