Honoring Steve Prefontaine: Nike’s 2007 Vintage Running Campaign

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Old Look, New Ads

 

Some of the best features of the Nike Vintage Running campaign were the ads Opolis created for the vintage runners the Swoosh re-released in 2007.? Each ad looks as if it has aged in a running lover?s attic since the 70s, with sun-soaked pages and edges worn from page turning. They also feature bold statements that underscore Nike?s penchant for success and hard work even before ?Just Do It? became the official slogan in 1988. It’s not hard to image these plastered all over the walls of an Oregon freshman’s dorm that overlooked Hayward Field back in the day.

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