Honoring Steve Prefontaine: Nike’s 2007 Vintage Running Campaign

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Pre?s Enduring Legacy

 

 

 

 

While 2007 was the year when Nike really pushed a return to the brand?s 70s style, this month saw the release of a model originally intended for Pre and his attempt at Track and Field gold at the Montreal Summer Olympics of ?76 – the Pre Montreal Racer. As other retro runners like the Air Flow, the Air Safari and the Tailwind make their way back to store shelves this year, it?s important to remember the indomitable influence and drive of athlete?s like Prefontaine, who have not only influenced sports and sport culture, but how many approach the trials of everyday life.

?To give anything less than your best is to sacrifice the gift.? ? Steve Prefontaine

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