Honoring Steve Prefontaine: Nike’s 2007 Vintage Running Campaign

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Calling the Nike Vintage Running campaign creative seems like an incredible understatement since the team at Opolis considered seemingly every minute historical detail. Not only did Nike distribute or sell cutout Pre mustaches, retro pins and vintage looking sneakers, but they also put together a photo shoot that produced ad images straight out of the 70s. From wallpapers to faux magazine spreads, it’s obvious Pre?s effortless cool continues to influence both the brand and its products more than thirty years after his untimely death.

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