Nike: 90 Million Reasons To Sign
After an initial bidding war between several reputable brands, the iconic footwear giant that is Nike made an offer that King James couldn’t refuse as he inked a lucrative 7-year deal for a reported 90-million dollars. Upon his arrival into the NBA, Nike introduced the world to the LeBron James signature line with the introduction of the Nike Air Zoom Generation.
Arriving in a variety of different hues, the aforementioned model was constructed by a design team led by Aaron Cooper, along with the assistance of the legendary Tinker Hatfield and Eric Avar. Utilizing LeBron’s highly controversial Hummer H2 as a muse, the Nike Air Zoom Generation was created with a mirror heel tab, concealed logos and varied word-marks that acted as a direct homage to the once popular vehicle. In regards to its performance, the Nike Air Zoom Generation incorporates full-length zoom, heel stabilizer and inner sock-liner for a great feel on the hardwood.
