Jordan Brand is set to enter the pitch once again with the help of the Premier League’s most lethal scorers in Raheem Sterling.
The 24 year-old Manchester City phenom is considering leaving Nike to pursue an endorsement deal with Jordan Brand for $121 million according to The Telegraph (that’s £100 million for those across the pond).
This wouldn’t be the first time, nor the last, we’ll see soccer and the Jumpman link-up.
A few years ago, Jordan Brand and current PSG forward Neymar Jr. debuted a collection consisting of boot PEs (player exclusives) and a limited Air Jordan 5 Low.
The Jordan Brand/footy influence has continued to go up over the years.
Jordan Brand has expanded their influence within the game by dropping their first set of kits as a Champions League home/away exclusive for Paris Saint-Germain last season. In addition to that, the capsule featured footwear and apparel inspired by the Parisian club.
Looking ahead to this season, PSG will be wearing an “Infrared”-inspired away kit for the Ligue 1 campaign.
Jordan Brand’s investment and expansion into soccer is just getting started with no indication of slowing down.
While the details on Sterling’s rumored deal are yet to be confirmed, the addition of Sterling to the Jordan family will be well received across Europe and even stateside.
Could we see Sterling lift another Premier League championship trophy with Jordan Brand boots? Time will tell. For more football content, keep it locked here at Nice Kicks.