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Big news came this week, with Los Angeles Lakers drafting Lonzo Ball with the 2nd overall pick of the 2017 NBA Draft. Spoken into existence by his father LaVar, this move is a tremendous jolt for Big Baller Brand.
Listen to how the Lakers platform will affect the upstart brand below. Be sure to listen to the Nice Kicks Cast, hosted by Matt Halfhill and Nick DePaula, on VSporto and subscribe on iTunes.
