PUMA has recently announced the addition of Dua Lipa as the singer is bringing her passions and artistic vision and pairing it with the PUMA mission.
Dua will collaborate with the brand to help inspire women around the world, with global campaigns and most importantly with inclusive initiatives close to her heart led by determination, confidence, joy, and braveness. Dua is both a source of inspiration for young women and an advocate to raise awareness around women’s issues and gender equality.
With that in mind, Dua will headline PUMA’s “She Moves Us” campaign, focusing on inspiring women who move together to achieve and connect through sport and culture starting in 2021.
The PUMA-sponsored “Studio 2054” virtual performance by Dua kicks off the partnership where both she and her dancers will wear PUMA. As a surprise to her fans, PUMA is offering a limited batch of discounted tickets for the performance – linked here.
“I am so excited to announce my partnership with PUMA. From performance rehearsals to hiking in the hills, it’s important to feel comfortable & look good. I’ve got so many ideas for the projects and campaigns I’ll be taking part in and look forward to bringing them all to life with my PUMA family.”Quote via Dua Lipa