Dick’s Sporting Goods Launches $50 Million Initiative with DSG Ventures

Dick’s Sporting Goods is investing in the next generation of sport. The global retailer has announced DSG Ventures, the company’s $50 million in-house initiative.

DSG Ventures will partner with innovative companies looking to impact the future of sports and athletes. Through the partnership, DSG Ventures will provide companies support and resources, such as through distribution reach, industry-leading expertise, retail guidance, operational knowledge, and relationship with athletes.

DSG ventures will be partnering with Moolah Kicks, the women’s performance footwear company.

The investment by Dick’s Sporting Goods, coupled with our distribution partnership, has propelled the Moolah Kicks brand from a basketball start-up to a category pioneer with a national footprint

We could not be more encouraged by Dick’s Sporting Goods’ continued commitment to providing performance products specifically for female athletes.”

Statement via Footwear News

Additionally, DSG Ventures is working with VentureFuel on a Retail Innovation Program to identify startups to collaborate with Dick’s on a pilot program around enhancing customer experience.

Keep it locked on Nice Kicks for more industry news.

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