Creator Connection Puts a Spotlight on Upcoming Sneaker Designers and Customizers

Welcome to Creator Connection! Nice Kicks’ newest column where we’ll feature the best up-and-coming sneaker designers & customizers.

In this day and age, we’re constantly exposed to so many new customs and concepts, but rarely do we get the chance to know the people behind the art. With Creator Connection, Nice Kicks hopes to create a platform where artists can share their journey and inspire others along the way.

Check out our first fleet of creators below and let us know who you want to see featured next by mentioning @NiceKicks on Twitter or Instagram.

“The 12” by Attitude Inc. and The Large Professor

Attitude Inc. is a local skate shop located in Colchester, England. As a prominent staple in the community, Nike challenged the Attitude team to create their own custom sneakers using the Nike SB Dunk High “Unbleached.” To make it happen, Attitude Inc. Manager, Alvin Singfield, called on Dan Gooding, aka “The Large Professor.” The Attitude team came up with creative concepts for their sneakers and passed the designs off to The Large Professor, who then brought the idea to life. Check out the full story to learn more about the personal anecdotes behind the sneakers.

Lorenzo Federici

There’s no doubt you’ve seen Lorenzo Federici’s work on your timeline. The Color Designer and Creative Director is one of Instagram’s most admired sneaker customizers. Under the username @lorenz.og, the London-based artist brings to life some of the most hypnotic gradients we’ve ever seen. Check out the full story to learn about his internship at Nike, connecting with Virgil Abloh, and why it’s important to do what makes you happy.

Thibault Davril

At only 21-years-old, Thibault Davril is the wizard behind Davril Supply. Located in the North of France, Davril began customizing sneakers in his free time while attending a Textile Engineering school. Whether he’s creating cutting-edge renders or workshopping how to bring his ideas to life, Davril is always trying to push the boundaries. Check out the full story to learn more about his mission to create the impossible.

Emil Bjerregaard

Emil Bjerregaard is not your average sneaker customizer for the fact that he makes his sneakers from scratch. As a bespoke shoemaker, Emil has set out on a journey to create the perfect 1985 Air Jordan 1 by hand. With five pairs already under his belt, Emil is getting closer and closer to reaching his goal. Check out the full story to learn more about Emil’s passion for craftsmanship and the importance of trusting the process.

Stay tuned for more! Creator Connection is our featured weekend long-read and goes live on Fridays. Follow @NiceKicks to stay updated.

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