This summer, Colin Kaepernick and Nike were once again the topic of conversation for every news outlet and discussion regarding both sneakers and sportswear when the activist urged the Beaverton brand to cancel the release of the “Betsy Ross Flag” Air Max 1 of which they did.
Shortly after, the dynamic duo’s original union had them entering the conversation of hardware rather than footwear.
The campaign that saw the Swoosh taking a stand in the very divided political spectrum resulted in both a rise in stock and former supporters threatening exit. While the Wieden & Kennedy produced clip was definitely both timely and risky considering Kaepernick’s appeal that some considering polarizing, much like his peaceful protest it proved fearless and inspiring, tied to sport but bigger than athletics.
How did the advertising experts feel about the spot? They loved it. According to AdAge, the campaign’s physical presence has accolades to its name.
Yup, the Dream Crazy billboard won the Outdoor Grand Prix at the Cannes Lions International Festival of Creativity.
With respect to the TV commercial, the spot just took home the Emmy for outstanding commercial at the 2019 Creative Arts Emmy Awards.
Congrats to Colin and Nike on their big win.