Individuals looking to purchase one of the high energy releases from Nike today, such as the Air Jordan 3 “Infrared 23″ or Nike Kobe 9 Elite “Perspective”, encountered a new checkout step from Confident Technologies meant to counter bots. Purchasers were asked to match words to pictures in order to verify they were a real person prior to checkout, an image of which you can see in the photo above shared by @TinoTheFilipino on Twitter. While it is not known which future releases will employ this image-based authentication process, consumers can be sure Nike will continue to explore ways to battle sneaker bots. Are you a fan of the photo verification step? Let us know in the comment section.
Today, the web has been buzzing with news regarding Nike Access Codes, a purchasing process which Nike has detailed on their Help page and may be the latest way for the brand to combat bots. While information is scarce as to exactly which future releases will require unique, individual access codes to order, the page does detail the process that must be followed when a customer receives an access code in person or electronically to purchase a particular product. online. For example, access codes were use to allow select NBA 2K14 players to order a special Nike LeBron 11. In that case, a 16-digit access code allowed individuals to order a pair of LeBron 11s online for a limited time and while supplies lasted. Therefore, an access code does not guarantee the recipient a pair of sneakers, but simply the chance to buy them while supplies last, and may be size-specific. See the details from the ‘Nike Access Codes’ Help page below, and stay tuned for further updates regarding the process and what sneakers or releases might fall under the “Access Code” release policy guidelines.
Building off of the success of the Nike Flyknit Lunar, Nike went back to the drawing board to retool the runner, bringing about its successor, the Nike Flyknit Lunar 2. Rob Dolan, Nike’s Senior Footwear Design Director of Running, sat down to talk about some of the advancements and technology built into one of the brand’s best in the video up top. Check it out for yourself to gain some insight on how they’ve taken the model even further and chime in with your thoughts in the comments section below.
With their origins dating back to 1964, Nike has forged quite the storied past. Just in case you missed anything the Swoosh has accomplished in the past 50 years, there’s an infographic for that, not only touching about the brand’s crowning achievements, but dropping knowledge on more than a few lesser-known historical factoids. Peep the preview, and head over to Outlet Shoppers where you can behold Nike’s beginnings and beyond in full.
Jordan Geller, the owner of the ShoeZeum, has acquired an original Nike prototype which he says is a “once-in-a-lifetime find.” The shoe, owned by Jeff Wasson of Oregon and found at the home of Nike co-founder Bill Bowerman, is a prototype of the Moon Shoe, the first Nike shoe made by Blue Ribbon Sports. Geller bought the shoe for $1,500, calling it the “first real prototype that [he's] ever seen come to market.” Get the full story on the sale of the rare prototype at ESPN courtesy of Darren Rovell, and let us know if you’d pay $1,500 for this important piece of Swoosh history in the comments.
The beginning of the Prelude is upon us. The unveiling of Kobe Bryant’s ninth signature shoe was obviously the biggest takeaway from the Launch Experience at MOCA earlier this week, but the most shocking element of the event was the announcement and presentation of the Nike Kobe Prelude Pack.
Starting tomorrow, December 7, Nike will unleash the Prelude Pack beginning with the snakeskin-laced Nike Zoom Kobe I, which honors Kobe’s 81 point performance mixed with an art motif inspired by surrealism. Each of the eight Prelude Pack shoes will release weekly and will be available in limited quantities on Nike.com and at select retailers in North America and Greater China. View detailed photos of the Prelude Pack in its entirety below.