The Nike Kyrie 2, which debuts globally on December 15, will be predated by a digital reveal in the latest edition of the NBA 2K franchise.
An inventive method in which to debut a shoe before its inaugural retail release, Nike and Kyrie have partnered with NBA 2K 2K16 for a digital unveil on December 12 at 6pm EST on MyPARK. Fans chosen at random by @NBA2K will play the new game against Kyrie himself and friends and listen in on a live Q&A session. Winners will receive a signed pair of Nike Kyrie 2’s the week of the release. Learn more about this intuitive activation below.
BIG news: @Nike Kyrie 2 digital unveil at 6 PM EST 12/12 in #NBA2K16 MyPARK w/ @KyrieIrving LIVE Q&A #2Kyrie2 RT! pic.twitter.com/baQINzxpps
— NBA 2K 2K16 (@NBA2K) December 10, 2015
