words // Darren Griffin:
In less than a five-year span, Stance has not only become a leading cultural accessories brand, but they’ve almost single-handedly made socks fun to wear again. Considering the brand’s consistency and transcendent products, their reach extends even further as it was announced today that Stance is now the official on-court sock provider of the NBA. Beginning next season, the Stance logo will appear on all on-court designs – a first for the NBA in its long tenured history.
What’s more, the brand has also signed a new brand ambassador, Golden State Warriors guard Klay Thompson. He joins the ranks of Miami Heat guard Dwyane Wade, Detroit Pistons Andre Drummond and Dallas Mavericks Chandler Parsons, who already fill the brand ambassador roles with Stance.
The Stance NBA Collection will highlight advanced Triniti Technology, which denotes anatomical cushioning, sophisticated compression targeting and extreme moisture wicking. Stay tuned for more news on this exciting new partnership between Stance and the NBA.
