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Nike KD V Hits NIKEiD
When: Early November 2012
Here’s where the KD V began to gain an abundance of traction. Its initiation on NIKEiD showed how well the KD V color-blocked, and 1-of-1s began to show up on Instagram accounts, on court and everywhere else. The glow-in-the-dark option also helped the KD V’s presence grow. In a creative and unique marketing scheme, Nike even had Durant design iD creations for some of his biggest fans.
