The Shoe at the Top of Our Must-Have List for 2015 – Nice Kicks Staff

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Darren Griffin

adidas Superstar

Similar to the culture shift initiated by the Stan Smith last year, I anticipate even more influence at the hands of the adidas Superstar in 2015. Strategically, this is a power play by adidas. They’ve been able to re-appropriate many of their foundational silhouettes to current mainstays seemingly overnight and across all genres/age groups. And I think why people love it so much, why I love it so much, is because it breeds individuality. For example, who wasn’t thinking of twenty different fits when Pharrell Williams debuted the rainbow wheel of Superstars last fall. With special edition anniversary releases, collaborations, etc., we’ll all be wearing Superstars this year. Doubt we’ll go back to no laces, though. Run DMC can keep that…

Twitter: @dgriff123/Instagramdgriff123

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