Reebok’s Repeated Run-ins with Rap Artists

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Lupe Fiasco performs at Puma Event

Reebok went big with the RBK line in 2006 with a new “O.G. Collection.”?? The Boston area based company signed the likes of Lil Wayne, Mike Jones, and Lupe Fiasco as spokesmen for the brand.?? Unfortunately for their relationship, Lupe was the headlining act at an event promoting the release of a Puma x Karmaloop sneaker.?? Apparently there was an emergency meeting between Lupe and Reebok after the event…it only happened 20 miles from the head office.

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