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Virginia Beach native and Play Cloths head honcho Pusha T is well known for his impeccable style. A streetwear designer, sneaker collaborator and of course among the most fierce lyricists around, Pusha recently talked with BET about sneaker and streetwear culture in his hometown for their How to Rock Kicks series that is live streaming later this evening.

Unlike many other urban areas, the sneaker culture in VA first surrounded skate and surf culture. Pusha T discusses this in further detail, while also visiting his retail space, Creme, and the warehouse where Play Cloths is produced. Check out the clip below and tune into BET’s How to Rock Kicks tonight at 7pm EST on

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