Taking to Instagram, Drake teased the news that OVO was going to open a London flagship shop later this month. The brand confirmed Drake’s Instagram announcement on Thursday by announcing that the shop will be located in the Soho neighborhood of London and will offer exclusive access to OVO merchandise.
Joining other locations that already exist in Toronto, New York and Los Angeles, OVO’s London flagship store is the brand’s first location in Europe. And like all other locations, the London shop will stock OVO’s Fall/Winter 2017 collection as well as special releases, capsule collections and collaborations with Jordan Brand as well as other outfitters.
Peep photos of the OVO London flagship shop below.
OVO London Flagship
1C Poland St.