It’s no secret that the replica market has gotten out of hand in recent years, with manufacturers pumping out loads of sneakers made in the likeness of Nike designs. In order to protect their brand from replicators, Nike has filed multiple applications to trademark the Air Jordan 3, Air Jordan 4, Air Jordan 5, Air Jordan 11, the Nike Air Foamposite, the Nike Air Max 1, and the Nike Air Huarache.
The trademark filings were first reported by Sneaker Law Firm, who shared on their Instagram account saying, “Yesterday the [U.S. Patent & Trademark Office] granted registration certificates to Nike for trademark/trade dress of several classic silhouettes.”
While the list of silhouettes that Nike registered to trademark haven’t typically been targeted by replicators, this action is most likely to get ahead of the curve, so that these silhouettes are protected during the next wave of replicas and customs.
In October 2021, Nike filed trademark applications to have their name and products protected in the Metaverse. Not long after, Nike launched NIKELAND in Roblox and even acquired RTFKT. With this in mind, it’s safe to assume that we’ll be seeing a lot more from the listed silhouettes very soon. For more sneaker news and release dates, follow @NiceKicks on Twitter.