It appears that New Balance is following suit as brands like Nike, adidas, and even Vans have taken their presence to the Metaverse. This news comes by way of trademark attorney, Josh Gerben, who took to Twitter to share the New Balance filings.
New Balance is coming to the metaverse.
The company just filed 3 trademark applications (on January 13th) claiming an intent to sell NEW BALANCE-branded virtual shoes, clothing and sports equipment.#newbalance #Metaverse #Virtualworld #web3 pic.twitter.com/Pk9SccvkYP
— Josh Gerben (@JoshGerben) January 18, 2022
On January 13, 2022, New Balance filed for a total of three trademarks, all which request for their products to be used in the Metaverse. The first trademark covers New Balance footwear, clothing, sportswear equipment, and accessories. These items are mentioned again in the second trademark, which requests that these New Balance products be used in online retail store services. The third and final claim asks that these items be allowed in virtual environments for entertainment purposes.
At this time, New Balance has not formally announced their venture into the Metaverse, but more details should be available soon. Follow @NiceKicks on Instagram for updates.