adidas Originals Announces Expansion Into The Metaverse

adidas Originals has announced its foray into the metaverse with their first NFT drop “Into the Metaverse”, teaming up and inspired by icons of the NFT community.

Created with NFT pioneers Bored Ape Yacht Club, gmoney, and the team behind PUNKS Comic, the NFT will provide access to virtual wearables for the blockchain-based gaming world, The Sandbox, plus physical products as well. adidas has also purchased a Bored Ape Yacht Club NFT named Indigo Herz.

adidas Confirmed members were given the chance to redeem a POAP (Proof of Attendance Protocol) NFT status badge a few weeks ago which commemorated their presence at the start of adidas’ Metaverse journey.

The four-way collaboration was then celebrated in both digital and physical versions of PUNKS Comic Issue 2, featuring Indigo Herz, gmoney, and CryptoPunk Courtney styled in the collection; all available physically to owners of the NFT.

“As part of our ambition to celebrate ideas that are defining a new age of originality, we’ve landed at the forefront of creativity, which is the open Metaverse,” said Vice President of adidas Originals Marketing and Communications Erika Wykes-Sneyd. “It’s a natural place for adidas Originals to enter: a wild world where possibilities are truly limitless and where anyone can express and be rewarded for their most original ideas.”

The NFTs are on sale on December 17th at adidas.com/metaverse and will cost 0.2 ETH. Digital and physical wearables will be available for Into the Metaverse NFT owners in 2022.

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