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By asking fans you to think about “the balance” every day of the year, New Balance is taking a new approach to brand integration with the 365 Project. Each day for a ear, a 20 second video featuring a different shoe will be posted on NewBalance365.com. Beyond that, they have also made a unique iPhone app available for free.
By downloading the app, users can not only view the videos directly on the phones, but actually wake up to them. The app serves as an alarm clock, waking users with a each day’s video. You can even see sleep statistics from all over the world, comparing your schedule to others all across the globe. Check out NewBalance365.com or click here to download the app. And if you still don’t have the Nice Kicks app, click here to download it, free of charge.
