Make no mistake, MSCHF has earned its name. From major lawsuits to Devil worship accusations, MSCHF seems to always be making someone mad. Their latest aggravating adventure opens this weekend as MSCHF takes over Perrotin Gallery NYC for their first ever art show, NO MORE TEARS, I’M LOVIN’ IT. The exhibit will feature a number of art pieces including the “FOOT LOCKER” installation, a warped reality featuring sneaker icons.
MSCHF first came onto the sneaker scene when they released the custom Nike Air Max 97 “Jesus Shoes,” which featured an Air sole filled with water from the Jordan River. Since then, MSCHF has dropped a number of original silhouettes including the MSCHF AC1 Walking Boot and the MSCHF Super Normal, with the latter dropping in a new “5 O’Clock Shadow” colorway at the NYC exhibit.
The Brooklyn-based art collective has created a number of projects that poke fun at pop culture and consumerism at large. The exhibit extends MSCHF’s provocative point-of-view with a strip mall installation that features interactive sections like a medieval armory, a peephole with 24kGoldn’s hand, a gaming wing featuring a first person shooter with the members of BTS, a Chair Simulator where you can walk around as Bob Ross, and a tribute to their ongoing legal battle with Vans over the MSCHF “Wavy Baby.”
Taking inspiration from the “Wavy Baby,” MSCHF warps other iconic sneaker silhouettes as a part of its “FOOT LOCKER” installation. The Air Jordan 1, adidas Superstar, Converse Chuck Taylor, Reebok Shaqnosis, and adidas Yeezy Wave Runner 700 are all apart of the display.