3:26 PM CST – Yeezy Season 3 is set to get underway soon, keep it locked to this post for all updates as we have NK Staff at the Garden, in theaters and at home watching and covering the event!
3:35 PM CST – The Kardashian family arrives — Kanye personally walks in and seats Lamar Odom!
3:38 PM CST It begins! Kanye addresses the crowd, begins playing The Life of Pablo.
3:41 PM CST Chance the Rapper is featured on the album opener, “Ultra Light Beam.”
3:43 PM CST First look at Yeezy Season 3! Similar silos/pieces as Seasons 1 & 2, with more imaginative color blocking and new textures.
4:13 PM CST Kanye addresses crowd and thanks adidas for funding the project. Drops “FACTS” with a new beat.
4:16 PM CST Crowd kicks off a “Fuck Nike” chant. Kanye smiles widely.
4:20 PM CST Kanye checks fan who yells negative comment about Michael Jordan and says to respect Jordan. Drops an updated version of “Fade,” originally debuted at Yeezy Season 2.
4:37 PM CST Kanye grabs the mic for a speech about getting out his ideas and creativity. He thanks Jay Z for his support through Tidal. Thanks the Kardashian family for their support, and thanks adidas for helping to fund everything.
“It’s the number one shoe. Adidas did promise they’re going to press up more. Lower prices. Seriously.” — Kanye
Additional images below.