King’s Commercials: A History of LeBron’s Nike Ads

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Nike Zoom LeBron II

Classic kung-fu flicks inspired the “Chamber of Fear” campaign for the Zoom LeBron II. A series of ads (condensed into one clip above) ran in promotion for the strapped up sig. In addition, Nike ran an interactive video game online where fans that conquered the Chamber of Fear could win a promotional poster and special edition Baller Bands.

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